Sony's New PlayStation 3 Ad Campaign

So, you remember back when the PlayStation 3 launched and Sony put out a bunch of really creepy adds that told you nothing about the system? No? Okay, let me refresh your memory:

Okay, so now that I've reopened old wounds, you remember why you don't remember it, right?

So, everyone knows that Sony recently released the new PS3 Slim, and along with a significant price drop, they've also started a new add campaign. The first of these adds is pretty cool. It actually tells you something worthwhile about the console, namely, the new price point. And it's funny:

And it only took three years to decide to actually advertise the system in a manner that works. Even better, the second video tells us about the internet/networking capabilities (don't laugh Xbox 360 fans):

While I don't find the second one quite as funny as the first, it still manages to get my attention without invoking memories of some nonexistent Chucky/Exorcist spinoff.

Well done, Sony.